HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 2) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step […]
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HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 1) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step […]
WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 2) Many companies make the mistake of thinking their customers make purchase decisions based on one or two purchase factors that they think are key purchase criteria, such as price or product availability. But this is rarely the case. Customers usually base their […]
KEY GUIDELINES IN SELLING A BUSINESS (PART 2) Many business owners eventually decide to sell their companies, though the reasons for such divestment vary widely from individual to individual. Some owners may simply wish to retire, while others are impatient to investigate new challenges – whether in business or some […]
FRAMEWORK FOR DETERMINING WHAT TYPE OF BUSINESS ALLIANCE IS REQUIRED The framework for determining what type of business alliance is needed is a high-level framework and can be determined by answering the five questions listed in Figure 1. Each question is reflected in a separate step in the framework, with […]
HOW TO CRAFT EMPLOYMENT CONTRACTS Employment contracts are written agreements between an employer and an employee that detail the workplace duties and responsibilities of the employee and the compensation that the employer provides in return. Employment contracts typically lay out the wages, bonuses, vacations, medical leaves (including maternity/paternity), stock options […]
HOW TO AVOID CONSTRUCTIVE DISCHARGE LAWSUITS The term “constructive discharge” describes a situation in which an employee is forced to quit a job because the employer has made working conditions intolerable. Working conditions may be considered intolerable, if, for example the employee is discriminated against or harassed, or if he […]
WHEN INDUSTRY ANALYSIS BECOMES A NECESSITY FOR SUCCESS Industry analysis is a tool that facilitates a company’s understanding of its position relative to other companies that produce similar products or services. Understanding the forces at work in the overall industry is an important component of the effective strategic planning. Industry […]
ELEMENTS OF EQUIPMENT LEASING CONTRACTS A lease is in essence an extended rental agreement wherein the owner of the equipment (the lessor) allows the user (the lessee) to operate or otherwise make use of the equipment in exchange for periodic lease payments. There are a number of reasons that companies, […]
KEYS TO FINDING A GOOD BUSINESS APPRAISER Appraisers are agents who establish the value of businesses, personal property, intellectual property (such as patents, trademarks, and copyrights), and real estate through a process known as valuation or appraisal. The demand for valuation of business enterprises has increased in the last several […]
