DECIDING TO USE AN ADVERTISING AGENCY FOR BUSINESS Advertising agencies are full-service businesses which can manage every aspect of an advertising campaign. They vary widely in terms of size and scope and cater to different kinds of businesses. Some agencies have one or major clients whose accounts they manage. Others...
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CLOSELY HELD CORPORATIONS Closely held firms are those in which a small group of shareholders control the operating and managerial policies of the firm. Over 90 percent of global businesses are closely held. These firms defer from most publicly traded firms, in which ownership is widely disbursed and the firm...
APPRENTICESHIP PROGRAMS AS A GOOD SOURCE OF LABOR Apprenticeship programs are occupational training programs that combine on-the-job work experience with technical or classroom study. Such programs are designed to develop useful job skills in individuals entering the work force. These programs, which are designed to address the need for better...
THE CHANGING ROLES OF EMPLOYEES IN A BOUNDARYLESS ORGANIZATION The term “boundaryless” has come to describe a business organization of today and the future as well as its employees. A boundaryless organization is the opposite of bureaucracy with numerous barriers and divisions. In contrast, the organization without boundaries offers interaction...
WHY “ANGEL” INVESTORS ARE GOOD FOR BUSINESS Angel investors are wealthy individuals who provide capital to help entrepreneurs and small businesses succeed. They are known a “angels’ because they often invest in risky, unproven business ventures for which other sources of funds – such as bank loans and formal venture...
HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 2) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step...
HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 1) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step...
WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 2) Many companies make the mistake of thinking their customers make purchase decisions based on one or two purchase factors that they think are key purchase criteria, such as price or product availability. But this is rarely the case. Customers usually base their...
KEY GUIDELINES IN SELLING A BUSINESS (PART 2) Many business owners eventually decide to sell their companies, though the reasons for such divestment vary widely from individual to individual. Some owners may simply wish to retire, while others are impatient to investigate new challenges – whether in business or some...
FRAMEWORK FOR DETERMINING WHAT TYPE OF BUSINESS ALLIANCE IS REQUIRED The framework for determining what type of business alliance is needed is a high-level framework and can be determined by answering the five questions listed in Figure 1. Each question is reflected in a separate step in the framework, with...
