WHY RANDOM SAMPLING IS IDYLLIC FOR INTRODUCING NEW PRODUCTS New startups in business abhor competition; a stiff one at that! It gives the entrepreneur goose pimples and since he is unsure of the next move to make when faced with daunting challenges about sales prospects for the new product. He […]
Business
HOW TO MAKE PERFORMANCE APPRAISALS A WIN-WIN EXPERIENCE There are many reasons why appraisals are necessary. Positive reasons include the opportunity to: Often a negative reason is the close relationship between appraisals and employment legislation (for example, lack of appraisal may make it impossible to terminate someone’s employment). This is […]
HOW TO CREATE PERSUASIVE MESSAGES (PART 2) Logos: Using Evidence Logos, the logical arguments presented by speakers, can also be compelling. These facts, figures, and other forms of persuasion help listeners believe they are making an informed, rational choice. As a speaker, you have two obligations. The first is to […]
HOW TO CREATE PERSUASIVE MESSAGES (PART 1) Audience Analysis The first rule of effective communication is to analyze your audience. What will your audience care most about? What can you learn about the people with whom you will be communicating? What kinds of goals and objectives do they have? The […]
MANAGING STRESS: Time Management (PART 2) Plan the Work, Then Work the Plan Make Good Lists for Effective Prioritization Time management matrix is essentially about prioritization, and virtually every time management expert focuses on the importance of prioritizing and rescheduling, usually in the form of a daily or weekly “to-do” […]
MANAGING STRESS: Time Management (PART 1) One of the most important ways of handling stress is through effective time management. By managing time better, most of us can prevent many of the problems that stress causes by not putting ourselves in stressful situations in the first place. The inability to […]
INDUSTRY AND MARKET ISSUES (PART 4) MANAGEMENT TEAM ISSUES Entrepreneurial Team Attractive opportunities have existing teams that are strong and contain industry superstars. The team has proven profit and loss experience in the same technology, market, and service area, and members have complementary and compatible skills. An unattractive opportunity does […]
INDUSTRY AND MARKET ISSUES (PART 3) HARVEST ISSUES Value-Added Potential New ventures that are based on strategic value in an industry such as valuable technology, are attractive, while those of low or no strategic value are less attractive. The characteristics of businesses that command a premium price is that they […]
INDUSTRY AND MARKET ISSUES (PART 2) ECONOMICS Profits after Tax High and durable gross margins usually translate into strong and durable after-tax profits. Attractive opportunities have potential for durable profits of at least 10 percent to 15 percent and often 20 percent or more. Those generating after-tax of less than […]
HOW ROYALTY FINANCING WORKS Royalty financing is a relatively new concept that offers an alternative to regular debt financing (loans and trade credit) and equity financing (venture capital and stock sales). In a royalty financing arrangement, a small business would receive a special amount of funds from an investor or […]
