Never in history has business played such a central role and been such a globally competitive endeavor. It’s very likely that what we are experiencing today is an easier time for business with what is projected to occur in future. Staying competitive isn’t just about hiring and developing the very […]
Business
Words are the essential tools of communication. But they are so much more. They convey information, they express emotion, they influence, persuade, motivate. They do all the things that a successful business wants to do – if they are used well. Or, if they are used badly, they undermine a […]
Over the years, we’ve made strategy far more complicated than necessary. Smart people with advanced degrees and high salaries generate elaborate documents containing complex analysis, algorithms, heuristics, scenarios and projections which seldom yield competitive advantage. More than 50% of the 2010 Fortune 500 companies – each with elegant strategic plans […]
In turbulent and uncertain times, it is tempting for companies to wonder whether if they do actually require a strategy. They do. By way of proof, imagine that you find yourself in the middle of a dark and hostile jungle. If you want to get out of the jungle, do […]
THE OWNER VERSUS EMPLOYEE MINDSET Some people just want to be employees. In the early stages of a company, you want everyone on the team – from your front-line employees to your partners who own equity with you – to go above and beyond toward making the company successful. You […]
DOWNSIZING WITH DIGNITY Make no mistake. Downsizing is extremely difficult. It taxes all of the management’s resources, including both business acumen and humanity. No one looks forward to downsizing. Perhaps this is why so many otherwise first-rate executives downsize so poorly. They ignore all the signs pointing to a layoff […]
WHY RANDOM SAMPLING IS IDYLLIC FOR INTRODUCING NEW PRODUCTS New startups in business abhor competition; a stiff one at that! It gives the entrepreneur goose pimples and since he is unsure of the next move to make when faced with daunting challenges about sales prospects for the new product. He […]
HOW TO MAKE PERFORMANCE APPRAISALS A WIN-WIN EXPERIENCE There are many reasons why appraisals are necessary. Positive reasons include the opportunity to: Often a negative reason is the close relationship between appraisals and employment legislation (for example, lack of appraisal may make it impossible to terminate someone’s employment). This is […]
HOW TO CREATE PERSUASIVE MESSAGES (PART 2) Logos: Using Evidence Logos, the logical arguments presented by speakers, can also be compelling. These facts, figures, and other forms of persuasion help listeners believe they are making an informed, rational choice. As a speaker, you have two obligations. The first is to […]
HOW TO CREATE PERSUASIVE MESSAGES (PART 1) Audience Analysis The first rule of effective communication is to analyze your audience. What will your audience care most about? What can you learn about the people with whom you will be communicating? What kinds of goals and objectives do they have? The […]
