HOW TO MAKE CUSTOMERS COMFORTABLE (PART 2)Editors PickManagement by Bernard Taiwo - June 27, 20200 HOW TO MAKE CUSTOMERS COMFORTABLE (PART 2) Putting The Customer In Control You want to make your customers happy when they do business with you. At least half of the reason people buy is that they have been put in a buying mood. You put them in a buying mood by showing
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 1)Editors PickMarketing by Bernard Taiwo - June 24, 20200 HOW TO MAKE CUSTOMERS COMFORTABLE (PART 1) When people buy products, they have an intuitive sense that governs many of their actions. As a rule, people have to trust someone before they will do business with that person. Therefore, you have to work on setting up a comfortable environment in which
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUYEditors PickMarketing by Bernard Taiwo - April 25, 20200 HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or community projects; Promotions help
LOW- COST TACTICS FOR FINDING CUSTOMERS (PART 5)Don't MissEditors PickMarketing by Bernard Taiwo - January 18, 20200 For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics
LOW- COST TACTICS FOR FINDING CUSTOMERS (PART 2)Don't MissEditors PickMarketing by Bernard Taiwo - January 14, 20200 For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics
LOW- COST TACTICS FOR FINDING CUSTOMERS (PART 1)Don't MissEditors PickMarketing by Bernard Taiwo - January 11, 20200 For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics
HOW MSMES CAN CREATE A WIN-WIN RELATIONSHIP WITH CUSTOMERS BusinessDon't MissEditors Pick by Bernard Taiwo - June 17, 20190 'Customer is king', is a business principle that has been spoken about in management classes. I completely agree that your customer has to be served like a king, but only once they become your customer. Micro, Small and Medium scale Enterprises soon realized that during the sales process, before the sale
THE CUSTOMER IS NOT ALWAYS RIGHTDon't MissEditors PickMarketing by Bernard Taiwo - May 17, 20190 The oldest marketing cliché is "The customer is always right." The cliché is wrong. The right customer is always right. The wrong customer, the "Not okay" customer is not right for the selling company. Every organization must have its own definition of a good customer, an "Okay" customer. And every
SEGMENT YOUR CUSTOMERS: OKAY, NOT OKAYDon't MissEditors PickMarketing by Bernard Taiwo - May 15, 2019May 15, 20190 Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.
