'Customer is king', is a business principle that has been spoken about in management classes. I completely agree that your customer has to be served like a king, but only once they become your customer.Micro, Small and Medium scale Enterprises soon realized that during the sales process, before the sale
The oldest marketing cliché is "The customer is always right." The cliché is wrong. The right customer is always right. The wrong customer, the "Not okay" customer is not right for the selling company. Every organization must have its own definition of a good customer, an "Okay" customer. And every
Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.