There is no ideal way of managing customers. Marketers have been brought on customer-goods branding, retail marketing, and sales-force management. Along comes customer- relationship management with the claim to replace or substantially supplement these tried-and–true ways of doing business. However, there are many ways of managing customers. The main ways […]
Customer
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 2) Putting The Customer In Control You want to make your customers happy when they do business with you. At least half of the reason people buy is that they have been put in a buying mood. You put them in a buying mood […]
HOW TO MAKE CUSTOMERS COMFORTABLE (PART 1) When people buy products, they have an intuitive sense that governs many of their actions. As a rule, people have to trust someone before they will do business with that person. Therefore, you have to work on setting up a comfortable environment in […]
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
‘Customer is king’, is a business principle that has been spoken about in management classes. I completely agree that your customer has to be served like a king, but only once they become your customer. Micro, Small and Medium scale Enterprises soon realized that during the sales process, before the […]
The oldest marketing cliché is “The customer is always right.” The cliché is wrong. The right customer is always right. The wrong customer, the “Not okay” customer is not right for the selling company. Every organization must have its own definition of a good customer, an “Okay” customer. And every […]
Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.
