INDUSTRY AND MARKET ISSUES (PART 1) MARKET Higher potential businesses can identify a market niche for a product or service that meets an important customer need and provides high value-added or value –created benefits to customers. Customers are reachable and receptive to the product or service, with no brand or...

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Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.  Some of them have maintained this delusion through their professional career. But most eventually realize they are locked in a separate...

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HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.  Some of them have maintained this delusion through...

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HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.  Some of them have maintained this delusion through...

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HOW PENETRATION PRICING WORKS Penetration pricing is a strategy employed by businesses introducing new goods or services into the market place.  With this policy, the initial price of the good or service is set relatively low in hopes of “penetrating” into the marketplace quickly and securing significant market share.  This...

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Chief Editor

Johny Watshon

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