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QUESTIONS LAZY MARKETERS CAN’T ANSWER, BUT THE MARKETING SUPERSTAR MUST PART 2 (WHY YOU SHOULD GET ANSWERS TO THESE MARKETING QUESTIONS)

 You must be able to correctly, objectively, and completely answer these questions. It doesn’t matter how you get the answers. Someone else can do the research. But it does matter where you get the answers. You get the answers from customers and potential customers.*Why do customers buy your product?*Why do

QUESTIONS LAZY MARKETERS CAN’T ANSWER, BUT THE MARKETING SUPERSTAR MUST

 The marketing superstar must know the answer to many critical questions. The answers are essential to proper market segmentation, product positioning, pricing, selling, advertising, and crafting marketing action plans. These questions are especially important for new products.Lazy marketers don’t know the answers, they hunch the answers, or they ignore the

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