HOW TO IMPROVE TEAM EFFICIENCY: COMMUNICATING EFFECTIVELY Strong communication links are vital to the wellbeing of a team. The most effective links occur naturally ā€“ for example, in casual conversation ā€“ but these will need supplementing by new technology. Choose the most appropriate method to suit your team. Ensuring Accessibility...

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INDUSTRY AND MARKET ISSUES (PART 4) MANAGEMENT TEAM ISSUES Entrepreneurial Team Attractive opportunities have existing teams that are strong and contain industry superstars. The team has proven profit and loss experience in the same technology, market, and service area, and members have complementary and compatible skills. An unattractive opportunity does...

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INDUSTRY AND MARKET ISSUES (PART 3) HARVEST ISSUES Value-Added Potential New ventures that are based on strategic value in an industry such as valuable technology, are attractive, while those of low or no strategic value are less attractive. The characteristics of businesses that command a premium price is that they...

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INDUSTRY AND MARKET ISSUES (PART 2) ECONOMICS Profits after Tax High and durable gross margins usually translate into strong and durable after-tax profits. Attractive opportunities have potential for durable profits of at least 10 percent to 15 percent and often 20 percent or more. Those generating after-tax of less than...

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INDUSTRY AND MARKET ISSUES (PART 1) MARKET Higher potential businesses can identify a market niche for a product or service that meets an important customer need and provides high value-added or value ā€“created benefits to customers. Customers are reachable and receptive to the product or service, with no brand or...

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Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.Ā  Some of them have maintained this delusion through their professional career. But most eventually realize they are locked in a separate...

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HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.Ā  Some of them have maintained this delusion through...

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HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.Ā  Some of them have maintained this delusion through...

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