HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.  Some of them have maintained this delusion through...

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HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them.  Some of them have maintained this delusion through...

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RECOMMENDED ELEMENTS OF PARTNERSHIP AGREEMENT Partnership agreements are written documents that explicitly detail the relationship between the business partners, as well as their individual obligations and contributions to the partnership. Since partnership agreements should cover all possible business situations that could arise during the life of the partnership, the documents...

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HOW RETURN POLICIES WORK  Return policies are the rules retail merchants establish to manage the process by which customers return or exchange unwanted or defective merchandise that they have purchased previously.  Return policies are an extension of the customer service retailers provide, and thus are often fairly liberal.  Retail stores...

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CREATING A SELF-MANAGED TEAM Self-managed teams (SMTs) are more independent than other teams. They are found increasingly in organizations that have flattened their structures and cut out layers of middle-management and supervisory levels as they reform their working practices. Defining SMTs Self-managed teams take on total responsibility for a specific...

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ESTABLISHING TEAM TRUST The most essential feature of successful teamwork is trust. Teams thrive on mutual trust, so it must be established early in the life of a team. Promote mutual trust through delegation, openness of conduct and communication, and a free exchange of ideas.  Learning to Delegate Delegation takes...

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