Meetings cost time and money, both of which are valuable. Hold meetings only when necessary, and ensure that they are concise and constructive. Do You Need A Meeting? Most managers feel pressured by the amount of time that they are expected in meetings. But how many meetings really serve a […]
Rapid economic and technological change, declining productivity growth and increasing competitive pressures, global inter-dependence, and the blurring of boundaries between distinct organizational entities, all facilitate collaboration. Collaboration is a response to turbulence that individual organizations are unable to manage because of a lack of resources or an inability to control […]
What Exactly is A blog? In the past several years, blogs have gone from the geek underground to a main attraction for media, marketers and businesses. Talking heads babble on the TV about “what the bloggers are saying” and companies are flummoxed on how they can leverage blogs to promote […]
Failure is a wonderful teacher. The new-economy revolution had many of the trappings of a genuine economic revolt: vast fortune forged in a fortnight, dashing young heroes and heroines, rotten institutions brought to their knees. It held such great promise, yet today even the dreams feel thoroughly eviscerated. What to […]
The incidence of M&A has continued to increase significantly during the last decade, both domestically and internationally. The sectors most affected by M&A activity have been service- and knowledge-based industries such as banking, insurance, pharmaceuticals, and leisure. Although M&A is a popular means of increasing or protecting market share, the […]
The Building Blocks of Brand Creation The brand proposition is the statement of the functional and emotional benefits that a company believes its products or service offers to the consumer. Coca-Cola’s brand proposition is a mixture of functional benefits (taste, refreshment) and emotional benefits (good wholesome fun). Brand positioning is […]
Who Is Really Best? Who has the best rent-a-car service? The best cola? The best ketchup? If you are thinking of Hertz, Coca-Cola, and Heinz, you agree with most customers who make these three companies the leaders in their fields. In fact, there is a strong axiom, or belief, in […]
There is no ideal way of managing customers. Marketers have been brought on customer-goods branding, retail marketing, and sales-force management. Along comes customer- relationship management with the claim to replace or substantially supplement these tried-and–true ways of doing business. However, there are many ways of managing customers. The main ways […]
What is a brand? Put simply, a brand is the difference between a bottle of sugared, flavored, carbonated water and a bottle of Coca-Cola. It is the sum of the functional and emotional characteristics, both tangible and intangible, that a consumer attributes to a product or service. These characteristics are […]
Recent research suggests that globalization is a myth. Far from taking place in a single global market, most business activity by large companies takes place in regional blocks. There is no uniform spread of U.S. market capitalism nor are global markets becoming homogenized. Government regulations and cultural differences divide the […]
