A corporate identity is what enables an organization to be easily recognized by the public and within the industry, and helps to establish its position in the market. If your budget allows, enlist the service of a designer or consultant to create an identity.Considering ImageThe type of corporate identity you
Even the most promising proposal or report can suffer from poor layout, graphics, or typography. Similarly, a brilliantly designed document carries greater – perhaps decisive – impact. If practical, use professionals for this kind of work.Assessing Design NeedWhatever the document, aim for the highest practicable design standards,
A proposal differs from a report in that it is a selling document, which should persuade readers to commit to whatever you are proposing. You could use an internal proposal, for example, to argue for extra company investment in computers or staff.Researching A ProposalTo be successful, projects must be consistent
All negotiation requires first-class communication skills. You need to be able to put forward proposals clearly and to understand exactly what the other side is offering. Such skills are vital in all kinds of management, so try to improve them.Preparing For TalksThe better prepared a negotiation, the greater its chances
Selling is basic to business, and not only in persuading external customers to buy. In all business situations, you can use established sales techniques to gain the agreement of others, enlist support, obtain resources, and overcome any opposition.Soft SellingAll good selling is “soft”: you seek to establish a need and
It pays to take care of over-preparing and delivering speeches, whether for presentations, seminars, conferences or training. Audiences find it easier to absorb by the eye than by ear, so use audio-visual (AV) techniques when possible.Preparing SpeechesGive yourself enough time to compose and rehearse your speech, including a final review.
Most managers feel they spend too many times in meetings. However, a well-run meeting can be a productive way to communicate. When you are chairing a meeting, stay in control of the proceedings, and never let arguments get out of hand.Preparing For A MeetingWhen preparing for a meeting, ask yourself