Mentoring is a relationship in which one person (the mentor) – usually someone more experienced and often more senior in an organization – helps another (the learner) discover more about his or her personal qualities, capabilities, and potential. It can be an informal relationship, with the learner leaning on the […]
Coaching is especially used as one of a range of learning activities and training processes when an individual or learner has potential that can best be developed through a focused relationship with a more experienced and senior colleague. It is both a style and a method of conducting a one-on-one […]
When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence and to position yourself in a powerful manner […]
Three trends have changed the face of marketing forever. The first is market overcrowding; the steady stream of new products, new stores, and new services simply overwhelms consumers. Today there are several brands of beer, 500 types of cars, and 70 brands of detergents. There is just no way can […]
Contests, sweepstakes, demonstration models, video promotions, dealer displays, signs, point-of-purchase racks, and small samples are just a few of the types of non-price promotions. You can use non-price promotions in three ways: with your sales force, with your distribution channel, and with your customers. Sales Force Promotions Contests are one […]
The degree of growth and the rate at which a new venture grows are dependent on both the market and the management strategy. Market factors affect a firm’s ability to grow. a. The Size, Characteristics, and the Buying Power of the Target Market If the niche market that the company […]
Mother Nature is a pretty wise old gal. Among other things, she is a superior problem solver. Think about it. She has resolved countless problems for plants and animals (including human). Many plants “know” how to turn towards a light source, for instance. And she helped bats to navigate without […]
A business concept is a concise description of an opportunity that contains fo0ur critical elements: the customer definition; the value proposition (or benefit to the customer) and the compelling story, the product /service; and the distribution channel or means of delivering the benefits to the customer. The business concept can […]
There is probably no single best organizational structure for all types of ventures in all situations. Rather, the entrepreneur must find the best fit, given the existing contextual factors (environment, technology, market), design factors (strategy, and models), and structural factors (complexity, formalization). A misalignment or misfit among these factors could […]
The complexity of the business world today is outstanding. Nothing is predictable. The rules of the game are changing. Just when you think you’ve figured out how to have a competitive advantage, a competitor develops a new technology. Just when you think you’ve found the right motivation tool, the values […]
