HOW TO CONDUCT BUSINESS-TO-BUSINESS MARKETING Business-to-business marketing (often referred to as B2B) is the development and marketing of services and products to business, governmental, and institutional markets at the local, national or international level, rather than private retail consumers. The vehicles of business-to-business marketing are fundamentally the same as those […]
Marketing
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 2) How to Identify and Reward the Best Customers It is not uncommon for a company to find that as few as 24 per cent of its customers account for 95 per cent of its revenues. The 24 per cent are the […]
1. Simplicity The simpler your plan is, the easier it will be to implement. 2. Clarity If your plan is hard to read, it is probably unnecessarily complicated. 3. Reasonableness Unreasonable plans are usually based on one or more incorrect or overtly optimistic assumption that will obviate your chance for […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. VII. FINANCIAL STATEMENTS – BUDGETS AND REVENUE FORECASTS 1. Include pro forma budgets b for […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. V. OPERATIONS Your operations plan should be derailed enough to enable your reader to understand […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. IV. DISTRIBUTION, PRICING, AND PROMOTION STRATEGY You should explain how you plan to price, promote, […]
You need to develop a clear, concise, compelling marketing plan. A marketing plan is a written statement that defines the strategies, tactics, and resources that your company will employ to reach its business objectives. Put more simply, your marketing plan is the “why” behind whatever your company plans to do […]
If you have a new product ready to launch that is not yet absolutely perfect but is still better than what is on the market, introduce it. Don’t postpone the launch until every little thing is fixed. Don’t wait until you have the perfect product. If the new product […]
Most people and most companies do not like change. Organizations fear change and the unknown. People are uneasy with uncertainty and ambiguity. People like normalcy and predictability. This corporate and organizational mindset is a challenge for the marketing superstar. The marketing superstar is responsible for spurring prudent change that gets […]
Like the professional golfer who has a teaching coach to take a quarter stroke off her game or the All-Pro wide receiver that stretches the football across the goal line, the marketing superstar also competes for inches. Superstars work to build sales volume; to build profitable market share; to build […]
