Who Is Really Best? Who has the best rent-a-car service? The best cola? The best ketchup? If you are thinking of Hertz, Coca-Cola, and Heinz, you agree with most customers who make these three companies the leaders in their fields. In fact, there is a strong axiom, or belief, in […]
Marketing
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 3) Step 2: Evaluate Your Marketing Budget A marketing budget defines how much money your company plans to spend on specific marketing activities, such as advertising, sales automation, over the course of your company’s fiscal year. […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
HOW TO CONDUCT BUSINESS-TO-BUSINESS MARKETING Business-to-business marketing (often referred to as B2B) is the development and marketing of services and products to business, governmental, and institutional markets at the local, national or international level, rather than private retail consumers. The vehicles of business-to-business marketing are fundamentally the same as those […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 2) How to Identify and Reward the Best Customers It is not uncommon for a company to find that as few as 24 per cent of its customers account for 95 per cent of its revenues. The 24 per cent are the […]
1. Simplicity The simpler your plan is, the easier it will be to implement. 2. Clarity If your plan is hard to read, it is probably unnecessarily complicated. 3. Reasonableness Unreasonable plans are usually based on one or more incorrect or overtly optimistic assumption that will obviate your chance for […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. VII. FINANCIAL STATEMENTS – BUDGETS AND REVENUE FORECASTS 1. Include pro forma budgets b for […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. V. OPERATIONS Your operations plan should be derailed enough to enable your reader to understand […]
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. IV. DISTRIBUTION, PRICING, AND PROMOTION STRATEGY You should explain how you plan to price, promote, […]
