HOW GROUPTHINK WORKS Groupthink is defined  as “a mode of thinking people engage in  when they are deeply involved in a cohesive in-group, when the members’ striving for unanimity override their motivation to realistically appraise alternative courses of action. Groupthink refers to the deterioration of mental efficiency, reality testing, and […]

PRICING GOODS AND SERVICES FOR FOREIGN MARKETS Pricing products to be competitive in international markets can be a challenge. Pricing that works in one market may be totally uncompetitive in another. A well-considered pricing strategy, then, is regarded as an essential component of any business’s exporting plan. Any business, large […]

WHEN TO BUILD A CUSTOMER PROFILE As mass marketing’s appeal begins to fade, it is being replaced by target marketing. Target marketing means knowing as much as possible about your current and potential customers and reaching them through very specialized advertising or marketing campaigns.  The first question to ask when […]

THE ESSENCE OF GREEN PRODUCTION BUSINESS STRATEGY Green production is a business strategy that focuses on profitability through environmentally friendly operating processes. Proponents of this management philosophy contend that green production is a sensible course to follow not only because of the benefits that it bestows on the natural environment, […]

SELECTING DISTRIBUTION CHANNELS FOR SMALL BUSINESSES  Distribution channels move products and services from businesses to consumers and to other businesses. Also known as marketing channels, channels of distribution consists of a set of interdependent organizations such has the wholesalers, retailers, and sales agents, involved in making a product or service […]

BUSINESS NICHES AND COOPERATIVE ADVERTISING Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Manufacturers report, however, that much of this […]

Chief Editor

Johny Watshon

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