HOW TO DEVELOP ADVERTISING BUDGET The advertising budget of a business typically grows out of the marketing goals and objectives of the company, although fiscal realities can play a large part as well, especially for new and/or small business enterprises. In some cases, your budget will be established before goals […]

IMPORTANCE OF A VERTICAL MARKETING SYSTEM A vertical marketing system (VMS) is one in which the main members of a distribution channel – producer, wholesaler, and retailer – work together as a unified group in order to meet consumer needs. In conventional marketing systems, producers, wholesalers, and retailers are separate […]

ORGANIZING TO OPTIMIZE MANAGERS’ SPAN OF CONTROL Span of control, also known as span of management, is a human resource management term that refers to the number of subordinates a supervisor can effectively manage. It is a particularly important concept for business owners to understand. Span of control is widely […]

THE IMPORTANCE OF A SALES FORCE A company’s sales force consists of its staff of salespeople. The role of the sales force depends to a large extent on whether a company is selling directly to consumers or to other businesses. In consumer sales, the sales force is typically concerned simply […]

 USING ANNUAL REPORT AS A MARKETING TOOL Annual reports are formal financial statements that are published yearly and sent to company shareholders and various other interested parties. The reports assess the year’s operations and discuss the companies’ view of the upcoming year and the companies’ place and prospects in their […]

REASONS FOR BUSINESS FAILURE Business failure is defined as the closing of a business that results in financial loss for at least one of the business’s creditors. An associated term, business dissolution, refers to the formal termination or closure of a business as well, but with dissolution, financial loss (for […]

HOW GROUPTHINK WORKS Groupthink is defined  as “a mode of thinking people engage in  when they are deeply involved in a cohesive in-group, when the members’ striving for unanimity override their motivation to realistically appraise alternative courses of action. Groupthink refers to the deterioration of mental efficiency, reality testing, and […]

Chief Editor

Johny Watshon

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