Certain companies consistently lead or dominate, their industries. They are feared by their competitors. Here are the reasons why they lead: Marketing, in all forms, in detail, is the driving culture of the company. Getting and keeping #1 or #2 market share in their selected niches is their most worthy […]
Marketing
The great marketing companies in this world have much in common. They continue to succeed, to grow in revenues and profits, to adapt to change and opportunity, and to inordinately influence society and their industries. They have the highest rates of return on assets and equity in their industries. Following […]
Mills (a.k.a. factories, production plants) do not sell things; they make things. If no one buys what the mill makes, and no one sells what the mill makes, the mills stop making. A market is a customer or any number of customers that buy or borrow or rent or lease […]
Becoming an expert in one’s primary field is often the spring board for further developmental opportunities. There are a number of ways in which individuals can become experts in their field. These include: Enrolling on formalized education and training programs, watching others, asking questions, and teaching others. Attending pertinent education […]
The minute you start worrying about whether or not you are going to succeed, you’ve already cut your chances in half. The end result of worry and doubt is more doubt and more worry. Make yourself lucky by thinking “I’ll see it when I believe it!”…not, I’ll believe when […]
One of the most important aspects of becoming a top-producing sales manager is getting your priorities straight. Evaluate your company’s present situation; is sales working up to its potential? If not, you may need to re-organize. Knowing how to establish good working relationship with your sales force and clients […]
The single most important ingredient for a successful business is having a customer. A customer is more important than a business idea, the technology, financing, management, or anything else. Marketing superstars get and keep customers. Customers (people) buy to feel good, or solve a problem. Customers value the solution […]
Demand is a measure of how much of your product your customers want. (Supply is a measure of the availability of the product to satisfy the market demand.) Direct demand is driven by end customers who consume the product and do not use it for any type of resale. […]
This story may be apocryphal, but it is valuable nonetheless. Pablo Picasso, the painter, was dining at a fancy restaurant in New York City. A fan, feeling prominent enough socially to introduce herself to Mr. Picasso, did precisely that. Standing by Picasso’s table, the socialite gushed how thrilled she […]
Customers don’t buy products; they buy the benefits they get from the products. Customers don’t wake up in the morning and say, “I’ve got N10, 000. Let’s buy some bearings or drills or gaskets or glue or water pumps!” Rather, the customer has a problem (a.k.a. a need) and wants […]
