Everyone in every organization works for the customer. Everyone works to make customers happy with the values they receive for their money. To a customer, good value is based on product quality, timely delivery, hassle-free exchange, fresh fruit in the room, an extra ear of corn with a dozen, a […]
Marketing
Pricing goods and services is one of the most difficult tasks in the business arena. Many small businesses fail to make profits simply because they don’t consider all the factors needed to make prices competitive and yield that elusive profit. Before setting prices, you must understand your market, distribution costs […]
If you are thinking of starting a new business or expanding into new markets, proper market evaluation is critical to success. While it may sound deceptively simple to figure out if a market exists for your product or services, it is probably one of the most challenging requirements of business. […]
