HOW PENETRATION PRICING WORKS Penetration pricing is a strategy employed by businesses introducing new goods or services into the market place.  With this policy, the initial price of the good or service is set relatively low in hopes of “penetrating” into the marketplace quickly and securing significant market share.  This […]

MARKET ANALYSIS  Market analysis is a tool companies use in order to better understand the environment in which they operate.  It is one of the main steps in the development of a marketing plan. The first step is to conduct market research – or gather information through direct mail, telemarketing, […]

Chief Editor

Johny Watshon

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