HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
Marketing
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 3) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 2) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 1) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
HOW TO DEVELOP A CLEAR, CONCISE, COMPELLING MARKETING STORY (PART 2) Whether you are a sole proprietorship or a fortune 500 company, you have the same job to do. You must develop a clear, concise, compelling marketing story that addresses your customers’ needs and concerns. And you must use the […]
HOW TO DEVELOP A CLEAR, CONCISE, COMPELLING MARKETING STORY (PART 1) Whether you are a sole proprietorship or a Fortune 500 company, you have the same job to do. You must develop a clear, concise, compelling marketing story that addresses your customers’ needs and concerns. And you must use the […]
HOW PENETRATION PRICING WORKS Penetration pricing is a strategy employed by businesses introducing new goods or services into the market place. With this policy, the initial price of the good or service is set relatively low in hopes of “penetrating” into the marketplace quickly and securing significant market share. This […]
HOW MYSTERY SHOPPING CAN ALLOW FIRMS CREATE COMPETITIVE EDGE Mystery shopping is a term that describes a field-based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm. The “mystery shopper” poses as a customer in order to […]
HOW TO APPLY MARKET SHARE INFORMATION Market share refers to the percentage of overall volume of business in a given market that is controlled by one company in relation to its competitors. For example, if the total sale of a certain product in a market is $800, 000, and the […]
