HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY
Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program.
There are four basic types of promotions:
Noticeable events such as demonstration, shows, or community projects;
Promotions help to introduce new products, such as sampling, coupons, premiums, and loaner equipment;
Non-price promotion, such as packaging, in-store displays, contests, seminars, celebrity visits, and co-op advertisement; and
Price-discount promotions such as cent-off coupons, store-wide discounts, back-end promotional programs, and package deals.
Industrial marketers often think promotions are just for consumer marketers, but that is clearly not the case. Industrial marketers run different types of promotions and avoid the use of price discounts, but a well-thought-out promotions program will increase the sales of most industrial suppliers.
