INNOVATION AND BUSINESS SUCCESS Innovation is the basic driving force behind entrepreneurship and the creation of small businesses. When an individual comes up with an idea that has not previously been explored, or a niche that larger businesses have not been able to exploit, he or she may be able […]

WHY A BUSINESS NEEDS INFORMATION BROKERS Information brokers provide, for a fee, information retrieval from publicly accessible data sources, most often databases. Information brokering first emerged as a business opportunity for individuals in the mid-1950s. Also known as independent information specialists, brokers often do much more than gather the information. […]

MULTITASKING  Multitasking refers to the ability of an individual or machine to perform more than one task, or multiple tasks, at the same time. In the field of human resources, multitasking is a popular term that is often used to describe how busy managers or business practitioners are able to […]

THE VERSATILITY OF A MOBILE OFFICE Advances in communication technology, entrepreneurial creativity, and other ever-more-hectic pace of modern life have all combined to encourage the development and refinement of mobile business offices. Indeed, entrepreneurs have been a driving force in the creation of computers, telephones, and other office equipment and […]

MARKET ANALYSIS  Market analysis is a tool companies use in order to better understand the environment in which they operate.  It is one of the main steps in the development of a marketing plan. The first step is to conduct market research – or gather information through direct mail, telemarketing, […]

Chief Editor

Johny Watshon

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