WHAT DEFINES AN EFFECTIVE CHANNEL AND CREATING A DISTRIBUTION STRATEGY An effective distribution channel has several characteristics, which are discussed briefly below. Inventory At various points along the channel, inventory must be warehoused and ready to be shipped where needed, whether it is raw materials to the manufacturer, or finished...

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FUNDING A RAPIDLY GROWING VENTURE (PART TWO) The Venture Capital Market Private venture capital companies have been the bedrock of many high-growth ventures, particularly in the computer, software, biotechnology, and telecommunications industries.  Because venture capitalists rarely invest in start-up ventures outside the high-tech arena, the growth state of a new...

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THE PRODUCT DEVELOPMENT CYCLE There are ways for entrepreneurial firms to compete effectively in the area of production development. In fact the environment for product development is uniquely suited to smaller companies, which are often better able to adapt to change and move quickly in new directions. Three fundamental strategies...

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BENEFITS OF WEIGHING DELIVERY OPTIONS Virtually every business owner makes use of delivery services in their operations. For some companies, reliable, timely deliveries of parcels, letters, and documents are an essential element of their overall business practices. For others, delivery services are needed only occasionally to distribute contracts, business proposals,...

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HOW TO FIND A COST-SHARING PARTNER Cost-sharing is a process wherein two or more organizations work together to secure savings in one or more areas of business operations. Such partnerships may also be pursued to realize other business advantages – increased marketplace exposure, access to technology, etc. – but cost...

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HOW TO DEVELOP ADVERTISING BUDGET The advertising budget of a business typically grows out of the marketing goals and objectives of the company, although fiscal realities can play a large part as well, especially for new and/or small business enterprises. In some cases, your budget will be established before goals...

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Johny Watshon

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