HOW TO DEVELOP A CLEAR, CONCISE, COMPELLING MARKETING STORY (PART 2) Whether you are a sole proprietorship or a fortune 500 company, you have the same job to do. You must develop a clear, concise, compelling marketing story that addresses your customers’ needs and concerns. And you must use the […]
Editors Pick
HOW TO DEVELOP A CLEAR, CONCISE, COMPELLING MARKETING STORY (PART 1) Whether you are a sole proprietorship or a Fortune 500 company, you have the same job to do. You must develop a clear, concise, compelling marketing story that addresses your customers’ needs and concerns. And you must use the […]
HOW PENETRATION PRICING WORKS Penetration pricing is a strategy employed by businesses introducing new goods or services into the market place. With this policy, the initial price of the good or service is set relatively low in hopes of “penetrating” into the marketplace quickly and securing significant market share. This […]
WHEN DECIDING WHETHER OR NOT TO LICENSE A NEW PRODUCT Given the popularity of licensing, many businesses today must face the question of whether to manufacture a new product itself or license the product to another company. Major factors entering into this decision are the nature of the product and […]
KEY STEPS IN ORAL PRESENTATIONS Oral Communication Oral communication describes any type of interaction that makes use of spoken words, and it is a vital, integral part of the modern business world. The ability to communicate effectively through speaking as well as in writing is highly valued, and demanded in […]
ELEMENTS OF NON-VERBAL COMMUNICATION Nonverbal communication – such as facial expressions, gestures, posture, and a tone of voice – is an important component of personal business interactions. Nonverbal communication can help a business owner to get a message across or successfully interpret a message received from another person. On the […]
HOW BUSINESSES CAN BENEFIT FROM ONLINE AUCTIONS Online auctions are sales transactions involving competitive bidding that are conducted over the internet. Whether the sales take place between individuals, between consumers and merchants, or between businesses, online auctions have enjoyed a rapid increase in popularity. In fact, some business analysts claim […]
HOW BUSINESSES CAN ACCESS NON-TRADITIONAL FINANCING SOURCES Entrepreneurs can turn to a variety of sources to finance the establishment or expansion of their businesses. Common sources of business capital include personal savings, loans from friends and relatives. loans from financial institutions such as banks or credit unions, loans from commercial […]
WHY ELEMENTS OF A LOAN PROPOSAL ARE IMPORTANT Loan proposals are formal, written documents that businesses must prepare when they approach potential lenders or investors for funding. A complete loan proposal package should consist of completed loan application forms (if required), and a comprehensive business plan with complete financial statements. […]
LOSS LEADER PRICING AS STRATEGY FOR SALES INCREASE Loss leader pricing is an aggressive pricing strategy wherein a store sells certain goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases for profitable […]
