Leading marketing practices of fast-growth firms Deliver products and services that are perceived as high quality for expanding segments. Cultivate pacesetting new products and services that stand out in the market as the best breed. iii. Deliver product and service benefits that demand average or higher market pricing. Generate...
Month: October 2019
If you are communicating to improve perceptions, you need to check how your message is received. Managers are often very bad judges of this. Remember there is only one reliable source of information on perceptions: the recipients of the messages. EVALUATING PERCEPTIONS The acid test of whether internal and external...
The techniques used for external communications can also be used effectively inside an organization, though on a much smaller scale and budget. Exploit these methods to ensure that messages reach your staff with real impact. WINNING OVER EMPLOYEES Employees are people who depend vitally on their management’s services for their...
The creative ideas and designs of good advertisements (which can be in any medium) must be linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services. PLANNING ADVERTISING Whether you are embarking on an expensive long-term...
All managers have to consider the public impact of their actions. Public relations (PR) are the terms used to describe the way issues and messages are communicated between an organization and the public. Handle PR internally, or employ experts. RAISING YOUR PROFILE An organization’s reputation is one of its...
A worker is an employee if he or she: Must follow the employer’s instructions about how to do the work. Receives training from the employer. Provides services that are integrated into the business. Provides services that must be rendered personally. Cannot hire, supervise, and pay his or her own...
[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form] Anew business typically does not have the resources to pay for all the management staff that may be necessary to keep it running. In fact, most entrepreneurs try to avoid hiring employees as long as...
The advisory board is an informal panel of experts and other people who are interested in seeing the new venture succeed. They are a useful and less costly alternative to a formal board of directors, Advisory boards can range from those that meet once or twice a year and do...
The decision to have a board of directors is influenced by the legal form of a business venture. If the new venture is a corporation, a board of directors is required and is elected by the shareholders. If the business needs venture capital, a board will be necessary, and the...
