HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 2) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step […]
Resources
HOW A COMPANY’S RESOURCES CAN BE ALLOCATED IN A WAY CONSISTENT WITH ITS MARKETING OBJECTIVES (PART 1) Companies that achieve total market domination have all of the resources, including the personnel, the products, and the vision that are necessary to develop a world-class business. And they have a detailed step-by-step […]
Determining what resources for a new venture are needed, when they are needed, and how to acquire them is a critical piece of a feasibility puzzle. Start-up resources include: (i) People such as the founding team, advisors, and independent contractors. (ii) Physical assets, such as equipment, inventory, and office or […]