WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 2)Editors PickMarketing by TCB & ASSOCIATES - December 1, 20220 WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 2) Many companies make the mistake of thinking their customers make purchase decisions based on one or two purchase factors that they think are key purchase criteria, such as price or product availability. But this is rarely the case. Customers usually base their purchase
WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 1)Don't MissManagement by Bernard Taiwo - November 29, 2022December 15, 20220 WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 1) Many companies make the mistake of thinking their customers make purchase decisions based on one or two purchase factors that they think are key purchase criteria, such as price or product availability. But this is rarely the case. Customers usually base their purchase
