1. Simplicity
The simpler your plan is, the easier it will be to implement.
2. Clarity
If your plan is hard to read, it is probably unnecessarily complicated.
3. Reasonableness
Unreasonable plans are usually based on one or more incorrect or overtly optimistic assumption that will obviate your chance for success.
4. Time frame.
The longer your plan will take to implement, the less likely it is that it will proceed as planned or produce its anticipated results.
5. Delayed return on investment
The longer it will take to realize a positive return on your investment, the greater the possibility that unexpected factors will prevent your company from achieving its objectives.
6. Number of people affected.
The more people who are impacted by your plan, the less likely it will be for plan to stay on schedule or achieve its success.
7. Untested assumptions
Untested assumptions about customers’ needs and concerns signals that your company has not been taking a client -centered approach to marketing its products.
8. Personal gain or loss.
Business managers often develop complex marketing strategies when they fear that a simpler strategy will reveal the weakness of their business plan and hurt their career.