HOW TO TEST YOUR MARKETING PLANDon't MissEditors PickMarketing by Bernard Taiwo - December 4, 20190 Share Share on Facebook Share Share on TwitterTweet Share on Pinterest Share Share on LinkedIn Share Share on Digg Share Image by Pixabay.com1. Simplicity The simpler your plan is, the easier it will be to implement. 2. Clarity If your plan is hard to read, it is probably unnecessarily complicated. 3. Reasonableness Unreasonable plans are usually based on one or more incorrect or overtly optimistic assumption that will obviate your chance for success. 4. Time frame. The longer your plan will take to implement, the less likely it is that it will proceed as planned or produce its anticipated results. 5. Delayed return on investment The longer it will take to realize a positive return on your investment, the greater the possibility that unexpected factors will prevent your company from achieving its objectives. 6. Number of people affected. The more people who are impacted by your plan, the less likely it will be for plan to stay on schedule or achieve its success. 7. Untested assumptions Untested assumptions about customers’ needs and concerns signals that your company has not been taking a client -centered approach to marketing its products. 8. Personal gain or loss. Business managers often develop complex marketing strategies when they fear that a simpler strategy will reveal the weakness of their business plan and hurt their career. Share this:TwitterFacebookLinkedInWhatsAppSkypeTumblrMorePrintPinterestTelegramRedditPocketSee also HOW TO CREATE A MARKETING PLAN THAT PROVIDES THE FOCUS YOUR COMPANY NEEDS TO LEVERAGE ITS SELLING EFFORTS (PART 5)Like this:Like Loading...RelatedShare Share on Facebook Share Share on TwitterTweet Share on Pinterest Share Share on LinkedIn Share Share on Digg Share