HOW TO CRAFT EMPLOYMENT CONTRACTS Employment contracts are written agreements between an employer and an employee that detail the workplace duties and responsibilities of the employee
FUNDAMENTALS OF WORKPLACE PRIVACY Employee privacy issues have surged to the forefront of the business press in recent years, spurred by the changing workplace dynamics and
WHEN INDUSTRY ANALYSIS BECOMES A NECESSITY FOR SUCCESS Industry analysis is a tool that facilitates a company’s understanding of its position relative to other companies that
WHAT FACTORS DRIVE CUSTOMERS’ PURCHASING POWER? (PART 2) Many companies make the mistake of thinking their customers make purchase decisions based on one or two purchase
INTERNATIONAL MARKETING International marketing takes place when a business directs its products and services towards consumers in a country other than the one in which it
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