HOW CANNIBALIZATION CAN BOOST SALES Cannibalization is a phenomenon that results when a firm develops a new product or service that steals business or market share from one or more of its existing products and services. Thus one product may take sales from another offering in a product line. Although […]
sales
Buying Right Away When people decide to buy a product right away, they often will buy it from whatever source comes to their mind first. This could be a printer that just happens to send a direct mailing, a business that is right down the street, or ad company that […]
The sales forecast of a new business venture should be calculated first because sales affect the expenditures of any business. The forecast should start with a timeline that depicts the seasonal patterns in the industry and the key events that might cause a change in the levels of sales. Having […]