HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 3) Step 2: Evaluate Your Marketing Budget A marketing budget defines how much money your company plans to spend on specific marketing activities, such as advertising, sales automation, over the course of your company’s fiscal year. […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
CREATING FUN IN THE WORKPLACE The perception is still widespread that work should not be fun, that fun is something you earn only after you’ve worked hard. That position, once the bedrock of workplace behavior, is changing. Many companies have shown that the integration of fun and work not only […]
MANAGING TODAY’S ANGRY WORKFORCE Shareholders and board members expect corporate growth, no matter the state of the economy. To make that growth happen, top management are putting pressure on their workers, using employee cutbacks to increase profits if there aren’t any other ways. The backlash is twofold. Where jobs are […]
WORKING FOR THE FUTURE (7): PLANNING FUTURE GOALS FOR A TEAM The vision that holds a team together does not end with the task in hand. Consider the future of the team both as a group and as individuals, as the career progress of each member is affected by their […]
WORKING FOR THE FUTURE (1): MEASURING PERFORMANCE Identifying new challenges for an established team is one of the most exciting aspects of teamwork. Use appropriate techniques to drive the team forwards bigger and better targets. If something cannot be measured, it cannot be improved upon. Define individual and team standards […]
THE OWNER VERSUS EMPLOYEE MINDSET Some people just want to be employees. In the early stages of a company, you want everyone on the team – from your front-line employees to your partners who own equity with you – to go above and beyond toward making the company successful. You […]
DOWNSIZING WITH DIGNITY Make no mistake. Downsizing is extremely difficult. It taxes all of the management’s resources, including both business acumen and humanity. No one looks forward to downsizing. Perhaps this is why so many otherwise first-rate executives downsize so poorly. They ignore all the signs pointing to a layoff […]
WHY RANDOM SAMPLING IS IDYLLIC FOR INTRODUCING NEW PRODUCTS New startups in business abhor competition; a stiff one at that! It gives the entrepreneur goose pimples and since he is unsure of the next move to make when faced with daunting challenges about sales prospects for the new product. He […]
HOW TO MAKE PERFORMANCE APPRAISALS A WIN-WIN EXPERIENCE There are many reasons why appraisals are necessary. Positive reasons include the opportunity to: Often a negative reason is the close relationship between appraisals and employment legislation (for example, lack of appraisal may make it impossible to terminate someone’s employment). This is […]
