THE VALUE SELF-ASSESSMENT Self-assessment is a tool that involves performing a critical analysis of one’s own goals, interests, skills, and experience. Among its many applications in the business world are employee development, team performance, and organizational change efforts. But self-assessment is perhaps most valuable for would-be entrepreneurs considering starting a...

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ENVIRONMENTAL AUDIT Environmental audits are reviews of a company’s operations and processes for the purpose of assessing compliance with the environmental rules and regulations. Environmental audits cover a broad spectrum of business activities and areas; including buildings and building sites; activities and procedures; industrial and commercial developments; and engineering hazard...

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HOW DECISION SUPPORT SYSTEMS CAN BE A VALUABLE TOOL FOR SMALL ENTERPRISES Decision support systems are a set of manual or computer-based tools that assist in some decision-making activity. In today’s business environment, however, decision support systems (DSS) are commonly understood to be computerized management information systems designed to help...

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FINANCE COMPANIES Commercial finance companies have in recent years become a favorable option for entrepreneurs seeking small business loans. These institutions generally charge higher interest rates than banks and credit unions, but they also are more likely to approve a loan request. Most loans obtained through finance companies are secured...

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STEPS TO IMPLEMENTING ENDORSEMENTS AND TESTIMONIALS Endorsements and testimonials are modes of advertising in which a business utilizes the statements and /or support of outside individuals or organizations in order to increase consumer interest in the product and /or services it sells. The term “endorsement” tends to be more frequently...

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HOW TO BUILD BRAND EQUITY Brand equity refers to the intangible value that accrues to a company as a result of its successful efforts to establish a strong brand. A brand is a name, symbol, or other feature that distinguishes the company’s goods or services in the marketplace. Consumers often...

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Chief Editor

Johny Watshon

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