INDUSTRY AND MARKET ISSUES (PART 4) MANAGEMENT TEAM ISSUES Entrepreneurial Team Attractive opportunities have existing teams that are strong and contain industry superstars. The team has proven profit and loss experience in the same technology, market, and service area, and members have complementary and compatible skills. An unattractive opportunity does […]
Don’t Miss
Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through their professional career. But most eventually realize they are locked in a separate […]
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
RECOMMENDED ELEMENTS OF PARTNERSHIP AGREEMENT Partnership agreements are written documents that explicitly detail the relationship between the business partners, as well as their individual obligations and contributions to the partnership. Since partnership agreements should cover all possible business situations that could arise during the life of the partnership, the documents […]
NEW APPROACHES TO STRATEGY DEVELOPMENT In the past, the formulation of strategy – at least in large corporations – was the domain of upper-level management. The traditional approach involved top managers coming up with a strategic direction for the company, setting it forth in an annual written strategic plan, and […]
MAXIMIZING PERFORMANCE OF A TEAM It is vital that all members of a team work together to maximize team performance. Give people full responsibility for their jobs and empower them to execute and improve their own work in ways that optimize their contribution to the entire team. Awarding Responsibility The […]
HOW TO BID FOR “REQUEST FOR PROPOSAL” Request for Proposal (RFP) is the process by which a corporate department or government agency prepares bid documents to acquire equipment or services. RFPs are frequently published in the legal documents section or pertinent newspapers or in trade journals covering the industry in […]
BENEFITS OF SMALL BUSINESS CONSORTIA Business consortia are alliances of individual business enterprises. These firms are often in the same broad field or industry, though they are rarely in direct competition with one another. Instead, members usually offer products or services that are complementary to those available through other consortium […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 3) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 1) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
