MARKET ANALYSIS  Market analysis is a tool companies use in order to better understand the environment in which they operate.  It is one of the main steps in the development of a marketing plan. The first step is to conduct market research – or gather information through direct mail, telemarketing, […]

THE VALUE SELF-ASSESSMENT Self-assessment is a tool that involves performing a critical analysis of one’s own goals, interests, skills, and experience. Among its many applications in the business world are employee development, team performance, and organizational change efforts. But self-assessment is perhaps most valuable for would-be entrepreneurs considering starting a […]

ENVIRONMENTAL AUDIT Environmental audits are reviews of a company’s operations and processes for the purpose of assessing compliance with the environmental rules and regulations. Environmental audits cover a broad spectrum of business activities and areas; including buildings and building sites; activities and procedures; industrial and commercial developments; and engineering hazard […]

MISCONCEPTIONS ABOUT DEPRECIATION Depreciation is an annual deduction that businesses can claim for the cost of fixed assets, such as vehicles, buildings, machinery, and other equipment.  According to the tax law, depreciation is defined as a reasonable deduction for the wearing down and/or obsolescence of these fixed assets. It is […]

THE ELEMENTS OF DECISION MAKING Decision making is a vital component of business success. Decisions that are based on a foundation of knowledge and sound reasoning can lead a company into long-term prosperity; conversely, decisions that are made on the basis of flawed logic, emotionalism, or incompetent information can quickly […]

Chief Editor

Johny Watshon

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