1. Simplicity The simpler your plan is, the easier it will be to implement. 2. Clarity If your plan is hard to read, it is probably unnecessarily complicated. 3. Reasonableness Unreasonable plans are usually based on one or more incorrect or overtly optimistic assumption that will obviate your chance for...
Month: December 2019
Creating A Marketing Plan Template The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities. VII. FINANCIAL STATEMENTS – BUDGETS AND REVENUE FORECASTS 1. Include pro forma budgets b for...