Creating A Marketing Plan Template
The process of developing your marketing plan can help your company allocate resources, organize operations, prioritize activities, evaluate different marketing activities, think creatively about problems, and identify new business opportunities.
VII. FINANCIAL STATEMENTS – BUDGETS AND REVENUE FORECASTS
1. Include pro forma budgets b for start-up and production costs, cost of sales, overhead, and forecast revenues.
2. Include a break- even point analysis to describe your expected Return on Investment.
3. Include a marginal cost and revenue analysis if these are applicable.
4. Include a projected cash flow analysis.
Specify what sakes revenues will need to be generated to stay on plan for the first twelve to thirty-six months of operation.
5. If your marketing plan will be presented to outside operations, it should include a complete set of audited financial statements.
Feel free to include explanations or expand on the information that is included in your financial information that is included in your financial reports if it will help your reader understand your business situation.
6. Compare your assumptions and projections with published industry averages for similar type of businesses.
If your figures are out of line with the rest of your industry, explain why your numbers are different.
VII. MANAGEMENT TEAM
1. Include information on staffing requirements.
A good way to present this information is in a standard organization chart. Clear, concise job descriptions will give your reader a good indication of where personnel will be required and what they will be doing to facilitate your plan.
2. Include resumes and biographies of the key people who are involved with the venture.
3. If your marketing plan is targeted at investors, you should be prepared to discuss your principle’s personal motivations for starting a new business.
If, for example, your company’s founders have given up successful careers with another company or have invested their own money in their new venture, you can “sell” their motivation and commitment.
