IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 4) COMPENSATING INDIVIDUALS WHO WORK ON A SALESTEAM Because of the complexity of developing a compensation plan for a sales team, many companies use a pay mix that comprises 100 percent base salary plus a performance bonus […]
Marketing
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 3) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. APTITUDE, EXPERIENCE, AND MOTIVATION To determine whether a […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 2) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. Step 5: Identify how and where your […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 1) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. Step 1: Identify the key players in your […]
INDUSTRY AND MARKET ISSUES (PART 1) MARKET Higher potential businesses can identify a market niche for a product or service that meets an important customer need and provides high value-added or value –created benefits to customers. Customers are reachable and receptive to the product or service, with no brand or […]
Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through their professional career. But most eventually realize they are locked in a separate […]
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 3) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 2) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or […]
