There is no ideal way of managing customers. Marketers have been brought on customer-goods branding, retail marketing, and sales-force management. Along comes customer- relationship management with the claim to replace or substantially supplement these tried-and–true ways of doing business. However, there are many ways of managing customers. The main ways […]
Marketing
What is a brand? Put simply, a brand is the difference between a bottle of sugared, flavored, carbonated water and a bottle of Coca-Cola. It is the sum of the functional and emotional characteristics, both tangible and intangible, that a consumer attributes to a product or service. These characteristics are […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
HOW PUBLIC RELATIONS CAN HELP SMALL BUSINESSES Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stakeholders, suppliers, or other interested members of the community. The point of public relations is to make the public think […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 3) Step 2: Evaluate Your Marketing Budget A marketing budget defines how much money your company plans to spend on specific marketing activities, such as advertising, sales automation, over the course of your company’s fiscal year. […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
DO YOU HAVE AN EFFECTIVE CUSTOMER SERVICE AND SUPPORT MODEL? (PART 3) Step 5: Evaluate your company’s sale and order process. If your company’s sales order process is arduous, it will dissuade customers from doing business with your company. But if your company’s sales order process is efficient, it can […]
DO YOU HAVE AN EFFECTIVE CUSTOMER SERVICE AND SUPPORT MODEL? (PART 2) INDUSTRY STANDARDS Companies that achieve total marketing domination often set their industry standards – especially those related to customer service and customer expectations, such as product evaluation periods, warrantees, and return policies. Step 3: Identify any production issues […]
DO YOU HAVE AN EFFECTIVE CUSTOMER SERVICE AND SUPPORT MODEL? (PART 1) Your customers’ perception of the products, value, services, and support that your company provides are the building blocks of your corporate image. And these are the same elements that your customers use to select business partners to supply […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 5) PROBLEM SOLVING When sales are down, companies must take a decisive action. Some companies engage a careful analysis of their situation to help them determine the cause of their problems, but many companies respond in a […]
