Three outstanding characteristics about successful entrepreneurs are that they are fast, focused, and flexible. In many ways the Internet holds out the promise of making the playing field more level for startups and smaller, emerging businesses. An attractive compelling Web site is often judged on its own terms and can […]
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By Ayodele Olalere They look unkempt with unclean clothes and walk about curiously with dirty sacks. Inside those sacks are used and discarded materials such as household items, used metals, plastics, worn-out slippers or foot wears, broken plates etc. To search for those materials, they hold in one hand a […]
 Leading marketing practices of fast-growth firms Deliver products and services that are perceived as high quality for expanding segments. Cultivate pacesetting new products and services that stand out in the market as the best breed. iii. Deliver product and service benefits that demand average or higher market pricing. Generate […]
  Few of us will readily admit that large parts of our working days are wasted. The only way for you to make better use of your time is to analyze how to use it now, and then to consider ways in which you can reallocate it in a more […]
If you are communicating to improve perceptions, you need to check how your message is received. Managers are often very bad judges of this. Remember there is only one reliable source of information on perceptions: the recipients of the messages. EVALUATING PERCEPTIONS The acid test of whether internal and external […]
The techniques used for external communications can also be used effectively inside an organization, though on a much smaller scale and budget. Exploit these methods to ensure that messages reach your staff with real impact. WINNING OVER EMPLOYEES Employees are people who depend vitally on their management’s services for their […]
  The creative ideas and designs of good advertisements (which can be in any medium) must be linked to a clear, measurable selling purpose. Ensure that your advertising gives potential customers a good reason to buy your product or services. PLANNING ADVERTISING Whether you are embarking on an expensive long-term […]
     All managers have to consider the public impact of their actions. Public relations (PR) are the terms used to describe the way issues and messages are communicated between an organization and the public. Handle PR internally, or employ experts. RAISING YOUR PROFILE An organization’s reputation is one of its […]
 A worker is an employee if he or she: Must follow the employer’s instructions about how to do the work. Receives training from the employer. Provides services that are integrated into the business. Provides services that must be rendered personally. Cannot hire, supervise, and pay his or her own […]
[contact-form][contact-field label=”Name” type=”name” required=”true” /][contact-field label=”Email” type=”email” required=”true” /][contact-field label=”Website” type=”url” /][contact-field label=”Message” type=”textarea” /][/contact-form] Anew business typically does not have the resources to pay for all the management staff that may be necessary to keep it running. In fact, most entrepreneurs try to avoid hiring employees as long as […]
