INDUSTRY AND MARKET ISSUES (PART 1) MARKET Higher potential businesses can identify a market niche for a product or service that meets an important customer need and provides high value-added or value –created benefits to customers. Customers are reachable and receptive to the product or service, with no brand or […]
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HOW BARRIERS TO MARKET ENTRY UNDERMINE BUSINESS GROWTH Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry. For example, an industry may require new entrants to make large investments in capital equipment, […]
