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HOW TO IMPLEMENT EFFECTIVE ENDORSEMENTS AND TESTIMONIALS Editors PickMarketing by Bernard Taiwo - August 26, 20210 HOW TO IMPLEMENT EFFECTIVE ENDORSEMENTS AND TESTIMONIALS Endorsements and testimonials are modes of advertising in which a business utilizes the statements and/or support of outside individuals or organizations in order to increase consumer interest in the product and/ or services it sells. The term “endorsement” tends to be more frequently associated
