HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through...
Customers
HOW TO CREATE EFFECTIVE PROGRAMS TO IDENTIFY PROSPECTIVE CUSTOMERS (PART 1) The greater the demand is for your company’s products, the less effort your company will need to make to find new customers. But if your company has just started to do business, or if its products are new or...
WHEN TO LET DIFFICULT CUSTOMERS GO Successful business owners recognize that customer satisfaction is one of the essential elements of organizational prosperity. After all, providing quality service that clients appreciate not only ensures repeat business from them, but also encourages future “word-of-mouth” sales. But virtually all business operations will sooner...
HOW TO DEVELOP A CUSTOMER-ORIENTED COMPANY CULTURE Good customer service rests on three pillars: the right employees, sound practices, and training. Like a three-legged stool, your customer service efforts will be shaky if they rest on only one of the pillars. Employees Many business observers contend that the most critical...
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics...
