The Building Blocks of Brand Creation The brand proposition is the statement of the functional and emotional benefits that a company believes its products or service offers to the consumer. Coca-Cola’s brand proposition is a mixture of functional benefits (taste, refreshment) and emotional benefits (good wholesome fun). Brand positioning is […]
Branding
HOW BRAND NAMES CAN SET A BUSINESS APART FROM OTHER COMPETITORS A brand is a name, symbol, or other feature that distinguishes a seller’s goods or services in the marketplace. More than a million brands are registered globally with pertinent regulatory bodies in different countries. Brands serve their owners by […]
Three Easy Branding Ideas for Small Businesses to Give Your Brand Personality Perhaps you have your logo, your Instagram account up and slowly growing, and a website that shows your portfolio—but the inquiries aren’t pouring in like you thought they’d be. Or maybe you started your business three years ago […]
