HOW TO DEVELOP A MARKETING PLAN (2) The Marketing Plan in One Paragraph Many experienced marketers suggest that the first step in creating the marketing plan is to condense all the ideas about marketing strategy into a single paragraph. Impossible? Not at all. Crafting a single well-written paragraph forces the […]
HOW TO DEVELOP A MARKETING PLAN (1) For any company, an effective marketing strategy begins with a marketing plan. The marketing plan for an entrepreneurial company is a living guide on how the company plans to build customer relationships over its life in order to fulfil the mission statement in […]
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I am alone, and feel […]
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I am alone, and feel […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 3) Just-in-Time Marketing Customer wants are often tied to major events or rites of passage, such as birthdays, marriage, purchase of a home, pregnancy, and relocation. Keeping track of dates that are important to customers gives the company an opportunity to contact […]
HOW TO PREPARE A STRATEGIC TRAINING PLAN What Is A Strategic Training Plan? A strategic training plan defines the training needed to achieve the goals of a business and lays out a comprehensive road map for meeting these needs. A strategic training plan provides a vision that sees a world-class […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 2) How to Identify and Reward the Best Customers It is not uncommon for a company to find that as few as 24 per cent of its customers account for 95 per cent of its revenues. The 24 per cent are the […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 1) The essence of relationship or one-to-one marketing is building trust, satisfying customers, producing shared customer and company goals, communicating with customers, and making customers part of the team. Relationship marketing is also about providing a bundle of benefits that the customer […]
Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies plot out their growth strategy and visualize the risks associated with expansion. It can help key leaders make […]
There is hardly a business in existence that does not depend on the phone, and increasingly, voice mail for rapid and direct communication. Their effective and appropriate use can dramatically improve your efficiency and performance. Choosing When to Call Set aside a specific time of day for making phone calls, […]
