WORKING FOR THE FUTURE (2): TRACKING TEAM PROGRESS A good team is aware of the need to remain dynamic. Review progress regularly to maintain momentum, provide an overview, and ask team members, singly or in groups, to define specific aspects of the project that could be improved in the future. […]
HOW PUBLIC RELATIONS CAN HELP SMALL BUSINESSES Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stakeholders, suppliers, or other interested members of the community. The point of public relations is to make the public think […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 3) Step 2: Evaluate Your Marketing Budget A marketing budget defines how much money your company plans to spend on specific marketing activities, such as advertising, sales automation, over the course of your company’s fiscal year. […]
HOW TO CREATE AN EFFECTIVE PROCESS FOR DEVELOPING SALES FORECASTS AND MARKETING BUDGETS (PART 2) DO MARKET RESEARCH There are four key factors that will affect the reliability of your company’s market research: the quality and objectivity of the survey process, the size of your market sample, the homogeneity of […]
CREATING FUN IN THE WORKPLACE The perception is still widespread that work should not be fun, that fun is something you earn only after you’ve worked hard. That position, once the bedrock of workplace behavior, is changing. Many companies have shown that the integration of fun and work not only […]
MANAGING TODAY’S ANGRY WORKFORCE Shareholders and board members expect corporate growth, no matter the state of the economy. To make that growth happen, top management are putting pressure on their workers, using employee cutbacks to increase profits if there aren’t any other ways. The backlash is twofold. Where jobs are […]
WORKING FOR THE FUTURE (7): PLANNING FUTURE GOALS FOR A TEAM The vision that holds a team together does not end with the task in hand. Consider the future of the team both as a group and as individuals, as the career progress of each member is affected by their […]
WORKING FOR THE FUTURE (1): MEASURING PERFORMANCE Identifying new challenges for an established team is one of the most exciting aspects of teamwork. Use appropriate techniques to drive the team forwards bigger and better targets. If something cannot be measured, it cannot be improved upon. Define individual and team standards […]
THE OWNER VERSUS EMPLOYEE MINDSET Some people just want to be employees. In the early stages of a company, you want everyone on the team – from your front-line employees to your partners who own equity with you – to go above and beyond toward making the company successful. You […]
DOWNSIZING WITH DIGNITY Make no mistake. Downsizing is extremely difficult. It taxes all of the management’s resources, including both business acumen and humanity. No one looks forward to downsizing. Perhaps this is why so many otherwise first-rate executives downsize so poorly. They ignore all the signs pointing to a layoff […]
