HOW MYSTERY SHOPPING CAN ALLOW FIRMS CREATE COMPETITIVE EDGE Mystery shopping is a term that describes a field-based research technique of using independent auditors posing as customers to gather information about product quality and service delivery by a retail firm. The “mystery shopper” poses as a customer in order to […]
HOW TO APPLY MARKET SHARE INFORMATION Market share refers to the percentage of overall volume of business in a given market that is controlled by one company in relation to its competitors. For example, if the total sale of a certain product in a market is $800, 000, and the […]
HOW QUESTIONNAIRES CAN AID FEASIBILITY OF A NEW VENTURE THROUGH MARKETING RESEARCH Market questionnaires are a form of quantitative, primary market research that can provide business owners with specific information about their customers’ needs. Whether conducted over the telephone, through the mail, over the Internet, or in person, market questionnaires […]
LOSS LEADER PRICING AS STRATEGY FOR SALES INCREASE Loss leader pricing is an aggressive pricing strategy wherein a store sells certain goods below cost in order to attract customers who will, according to the loss leader philosophy, make up for the losses on highlighted products with additional purchases for profitable […]
JOB SHOPS AS AN EARLY FORM OF MANUFACTURING ORGANIZATION A job shop is a type of manufacturing process structure where small batches of a variety of custom products are made. In the job shop process flow, most of the products produced require a unique set-up and sequencing of processing steps. […]
INNOVATION AND BUSINESS SUCCESS Innovation is the basic driving force behind entrepreneurship and the creation of small businesses. When an individual comes up with an idea that has not previously been explored, or a niche that larger businesses have not been able to exploit, he or she may be able […]
WHY A BUSINESS NEEDS INFORMATION BROKERS Information brokers provide, for a fee, information retrieval from publicly accessible data sources, most often databases. Information brokering first emerged as a business opportunity for individuals in the mid-1950s. Also known as independent information specialists, brokers often do much more than gather the information. […]
HIRING A GOOD FINANCIAL PLANNER CAN HELP SAVE A COMPANY FROM BANKRUPCY Financial planners provide individuals and businesses with investment advice and, in some cases, also manage their client’s assets. Financial planners can be particularly valuable in helping business owners to make decisions about both their personal and business finances. […]
MULTITASKING Multitasking refers to the ability of an individual or machine to perform more than one task, or multiple tasks, at the same time. In the field of human resources, multitasking is a popular term that is often used to describe how busy managers or business practitioners are able to […]
LABOR SURPLUS AREAS AS EVIDENCE OF COMPANY CONTINUAL EXISTENCE A labor surplus area is an economic region in which the number of prospective – and qualified – employees for positions with a company or companies exceeds the number of jobs available. This state of affairs can be an important component […]
