HOW TO CREATE PERSUASIVE MESSAGES (PART 2) Logos: Using Evidence Logos, the logical arguments presented by speakers, can also be compelling. These facts, figures, and other forms of persuasion help listeners believe they are making an informed, rational choice. As a speaker, you have two obligations. The first is to […]
HOW TO CREATE PERSUASIVE MESSAGES (PART 1) Audience Analysis The first rule of effective communication is to analyze your audience. What will your audience care most about? What can you learn about the people with whom you will be communicating? What kinds of goals and objectives do they have? The […]
MANAGING STRESS: Time Management (PART 2) Plan the Work, Then Work the Plan Make Good Lists for Effective Prioritization Time management matrix is essentially about prioritization, and virtually every time management expert focuses on the importance of prioritizing and rescheduling, usually in the form of a daily or weekly “to-do” […]
MANAGING STRESS: Time Management (PART 1) One of the most important ways of handling stress is through effective time management. By managing time better, most of us can prevent many of the problems that stress causes by not putting ourselves in stressful situations in the first place. The inability to […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 5) PROBLEM SOLVING When sales are down, companies must take a decisive action. Some companies engage a careful analysis of their situation to help them determine the cause of their problems, but many companies respond in a […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 4) COMPENSATING INDIVIDUALS WHO WORK ON A SALESTEAM Because of the complexity of developing a compensation plan for a sales team, many companies use a pay mix that comprises 100 percent base salary plus a performance bonus […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 3) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. APTITUDE, EXPERIENCE, AND MOTIVATION To determine whether a […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 2) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. Step 5: Identify how and where your […]
IS YOUR SALESFORCE PREPARED TO PRESENT YOUR COMPANY IN A PROFESIONAL WAY? (PART 1) Companies that achieve total market domination often rely on a team selling approach to help them leverage all of their selling resources when they compete for major accounts. Step 1: Identify the key players in your […]
STRATEGIES FOR MANAGING STRESS Why is it that some people under stress can still move forward while others sit depressed, withdraw, or become physically sick? Given that so many stressors are inevitable and beyond our control, the most critical lesson of stress management is not to aim to eliminate all […]
