HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART 2) Radio And TV Ads People typically need to see or hear a radio or TV ad anywhere from three to ten times before they actually take action. You have to be prepared to air commercials repeatedly in order to […]
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART1) General Principles For Motivating Customers If you are going to motivate people, you have to know how to put information in a form that will attract readers, listeners, or viewers. The four key elements of motivating customers are: Get customers’ […]
HOW TO CREATE AN IDENTITY FOR YOUR BUSINESS When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence […]
HOW TO USE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AS A MARKETING STRATEGY One of the rapidly growing areas of marketing is customer relationship management or CRM. Customer relationship management (CRM), formerly known as database management (DBM), is a combination of technology, training, and business strategy that results in a system for […]
Three Easy Branding Ideas for Small Businesses to Give Your Brand Personality Perhaps you have your logo, your Instagram account up and slowly growing, and a website that shows your portfolio—but the inquiries aren’t pouring in like you thought they’d be. Or maybe you started your business three years ago […]
HOW TO PLAN EFFICIENTLY FOR BUSINESS TRIPS With the development of the global marketplace, a growing number of people are finding that travel is an integral part of their job. Organizing business trips efficiently is now an essential part of time management for many managers. Assessing Need Before making […]
HOW TO HOLD PURPOSEFUL MEETINGS Meetings consume a large proportion of the average working week. Typically, a manager speaks up half of each week in meetings. Making sure that meetings rum smoothly and achieve their purpose is an essential ingredient of time management. Meeting on One to One One-to-one […]
HOW TO COPE WITH READING AND WRITING OFFICIAL CORRESPONDENCE Many people spend a significant proportion of their working live reading and absorbing information as well as providing it in the form of memos, letters, and reports. Learn how to cope with these well, and you will save a great deal […]
HOW TO TAKE PHONE CALLS Receiving phone calls is different from making calls. Incoming calls can take you by surprise and interrupt you when you are unprepared. Develop techniques to reduce the time wasted and enable you to deal with callers when you wish to do so. Making Time […]
HOW TO PLAN FOR BUSINESS OWNERSHIP AND COMPENSATION (PART 3) Alternatives to Equity Incentives There are other ways to compensate key managers that do not require the founder to give up equity in the company. The following are a few of these alternatives .In choosing among them, consider the advice […]
