HOW TO WRITE A MARKETING PLAN Writing a marketing plan helps you in four ways: It forces you to sit down and evaluate your business. You need to take the time out to check on how well your business is doing and whether you are missing any significant trend. […]
Why Use Route Optimization Software? With route optimization software you’ll spend much less time planning – and the routes produced will be far superior to manually created routes. For a mobile workforce, route optimization is the process of determining the most efficient routes, in terms of cost, resources and time. […]
DECIDING TO START A BUSINESS: DO YOU HAVE WHAT IT TAKES? Setting up your own business can be very rewarding, but there are pressures involved. It is not enough just to have a good, viable idea: you also need to have the right skills and temperament to make the opportunity […]
WHEN A VENTURE NEEDS TO GROW OR NOT TO GROW Some entrepreneurs make the conscious choice to control growth even In the face of extraordinary market demand. This is not to say that growth is slowed to single digits. Instead, the entrepreneur may choose to maintain a stable growth rate […]
HOW TO FUND A RAPIDLY GROWING VENTURE (3) Capital Structure It may seem that an entrepreneur is totally at the mercy of the venture capitalist. That, unfortunately, is true if the entrepreneur enters the negotiation from a weak position, desperately needing the money to keep the business alive. A better […]
HOW TO FUND A RAPIDLY GROWING VENTURE (2) The Sequence of Events in Securing Venture Capital To determine whether venture capital is the right type of funding or for a growing venture, the entrepreneur must understand the goals and motivation of venture capitalists, for these dictate the potential success or […]
HOW TO FUND A RAPIDLY GROWING VENTURE (1) Make no mistake about it, raising growth capital is a time consuming and costly process. For this reason, many entrepreneurs choose to grow slowly instead, depending exclusively on internal cash flows to fund growth. They have a basic fear of debt and […]
HOW PROMOTIONS HELP TO INTRODUCE NEW PRODUCTS A researcher did a study that concluded that TV advertising is not effective in getting people to switch brands. He claimed that TV ads just reassure people about the products they are already buying. While that is certainly a pessimistic view of TV […]
NOTICEABLE EVENTS THREE THINGS THAT EVENTS CAN DO FOR YOU: Build Credibility Customers are always a little sceptical of any company. They wonder if it really knows what it is doing and if it can be trusted. When a company runs an event with cooperation from other companies, community […]
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or […]
