You need to develop a clear, concise, compelling marketing plan. A marketing plan is a written statement that defines the strategies, tactics, and resources that your company will employ to reach its business objectives. Put more simply, your marketing plan is the “why” behind whatever your company plans to do […]
Strategy
How does a firm become socially responsive? Executive leaders of the world’s largest corporations have been confronted , during the last two decades with an unprecedented increases in the social issues impinging upon their business policies and practices. Not only have a variety of social regulations been developed that apply […]
