BUSINESS NICHES AND COOPERATIVE ADVERTISING Cooperative advertising is the sharing of costs for locally placed advertising between a retailer or wholesaler and a manufacturer. Many manufacturers have a set amount of cooperative advertising funds available per year, distributed as opportunities for collaboration arise. Manufacturers report, however, that much of this […]
Business
STEPS TO DEVELOPING A WORLD-CLASS BUSINESS Becoming a world-class business is not a simple process, and requires effort and commitment from the entire organization. Developing a strategy is essential if world-class status is to be achieved. World-class is a concept difficult to define. However, an acceptable working definition is that […]
KEYS TO ESTABLISHING A SUCCESSFUL PART-TIME BUSINESS Most entrepreneurs supplement their income by starting and maintaining part-time small businesses. The circumstances and goals of these business owners run the gamut, but many are operated out of the home and are utilized to supplement income derived from other sources (a fulltime […]
HOW TO PLAN A SUCCESSFUL BUSINESS MEETING Meetings, while disliked by many, are an essential part of myriad business operations. They are often the best venue for communications to take place, for issues to be discussed, for priorities to be set, and for decisions to be made in various realms […]
WHY BUSINESS LOCATION IS ESSENTIAL FOR SUCCESS For many businesses, business location is an essential component in its eventual success or failure. Site selection can be pivotal in all sorts of businesses, including retail, service, wholesale, and manufacturing efforts. Poor location is one of the primary causes of business failure. […]
GUIDELINES FOR BALANCING WORK AND FAMILY IN HOME-BASED BUSINESSES Owners of home-based businesses face unique challenges in the realm of achieving a desired work/family balance. Whereas small business owners who commute to their place of business everyday are usually freed from child-rearing responsibilities for the duration of their time there, […]
KEYS TO A SUCCESSFUL HOME-BASED BUSINESS A home-based business is any enterprise for which the principal administrative and managerial activities take place within an individual’s personal residence. People start home-based business ventures for a wide variety of reasons. For example, some people are forced to leave the corporate world as […]
HOW MANAGEMENT FACTORS CAN AFFECT BUSINESS GROWTH The degree of growth and the rate at which a new venture grows is apart from marketing also dependent on the management strategy. Management factors that affect a firm’s ability to grow: The Inertia of Success When a new venture has survived and […]
HOW TO PLAN FOR BUSINESS OWNERSHIP AND COMPENSATION (PART 3) Alternatives to Equity Incentives There are other ways to compensate key managers that do not require the founder to give up equity in the company. The following are a few of these alternatives .In choosing among them, consider the advice […]
How to prepare your business for coronavirus – 18 protection steps The novel coronavirus that causes respiratory disease COVID-19, and that was first detected in China, has now been detected in 60+ locations internationally, including in the United States. In response, some Americans are cancelling and/or limiting both domestic travel […]
