When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence and to position yourself in a powerful manner […]
Business
A business concept is a concise description of an opportunity that contains fo0ur critical elements: the customer definition; the value proposition (or benefit to the customer) and the compelling story, the product /service; and the distribution channel or means of delivering the benefits to the customer. The business concept can […]
There is probably no single best organizational structure for all types of ventures in all situations. Rather, the entrepreneur must find the best fit, given the existing contextual factors (environment, technology, market), design factors (strategy, and models), and structural factors (complexity, formalization). A misalignment or misfit among these factors could […]
Words are the essential tools of communication. But they are so much more. They convey information, they express emotion, they influence, persuade, motivate. They do all the things that a successful business wants to do – if they are used well. Or, if they are used badly, they undermine a […]
In turbulent and uncertain times, it is tempting for companies to wonder whether if they do actually require a strategy. They do. By way of proof, imagine that you find yourself in the middle of a dark and hostile jungle. If you want to get out of the jungle, do […]
INNOVATION AND BUSINESS SUCCESS Innovation is the basic driving force behind entrepreneurship and the creation of small businesses. When an individual comes up with an idea that has not previously been explored, or a niche that larger businesses have not been able to exploit, he or she may be able […]
STEPS IN DETERMINING BUSINES HOURS The term “business hours” refers to the “open” and “closed” schedule that every business decides upon for its operations. Small and large businesses adhere to a wide range of business hours, depending on many factors, including target customer expectations and demands, technology, and seasonal fluctuations […]
BUSINESS EXPANSION AND RELATED ISSUES All successful small business startups eventually face the issue of handling business expansion or growth. Business expansion is a stage of a company’s life that is fraught with both opportunities and perils. On the other hand, business growth often carries with it a corresponding increase […]
HOW TO SUCCEED AT A TRULY SEASONAL BUSINESS In a business that is truly driven by the seasons, there are steps that can be taken to ensure greater success. The two most important factors are managing cash flow and hiring the right employees. Finding and keeping good employees is another […]
WHY EXIT PLAN IS IMPERATIVE FOR ENTREPRENEURS Many first-time entrepreneurs have questioned the need for an exit plan, or harvest plan, because they are more concerned with launching the business and making it a success than with thinking about how they are going to get out. But even though some […]
