How many of us ask ourselves “What do I do to become better?” in our lives, personal or professional. Look at your company, do they ask what it is that they can do better? Or if you are a manager, how often do you stop to reassess what it […]
Obviously, ethics problems in business appear in many forms. Although not common or universal, they occur frequently. Finding out what is responsible for causing them is one step that can be taken toward minimizing their impact on business operations and on the people affected. Some main reasons are as follows: […]
Customers don’t buy products; they buy the benefits they get from the products. Customers don’t wake up in the morning and say, “I’ve got N10, 000. Let’s buy some bearings or drills or gaskets or glue or water pumps!” Rather, the customer has a problem (a.k.a. a need) and wants […]
The oldest marketing cliché is “The customer is always right.” The cliché is wrong. The right customer is always right. The wrong customer, the “Not okay” customer is not right for the selling company. Every organization must have its own definition of a good customer, an “Okay” customer. And every […]
Smart marketing starts with smart segmentation. Knowledge of your market shapes your product positioning, branding, communication claims, sales approaches, channels, pricing, and packaging.
With so many fascinating opportunities before you each day, how do you decide which are for you? Start by asking yourself these nine questions to help you judge whether an action is appropriate for you. 1. Does this earn a living for me? In a material world, we all have […]
Case: Chinedu Adeyemi Hassan had just graduated as an accounting major and had landed a job with a small regional accounting firm in western Nigeria. Working there would give him the experience he needed to qualify as a certified public accountant (CPA). He, his wife, and their two small children […]
Everyone in every organization works for the customer. Everyone works to make customers happy with the values they receive for their money. To a customer, good value is based on product quality, timely delivery, hassle-free exchange, fresh fruit in the room, an extra ear of corn with a dozen, a […]
1. You will receive a body. You may like it or hate it, but it’s yours to keep for the entire period. You will learn lessons. You are enrolled in a full-time informal school called, “life.” There are no mistakes, only lessons. Growth is a process of […]
Crisis management is the process companies used to respond to short-term and immediate shocks, such as accidents, disasters, catastrophes, and injuries. It is not easy to generalize about how to manage in a crisis. As one crisis management adviser has written, “It is true that every corporate crisis is unique; […]
