HOW TO EXECUTE NON-PRICE PROMOTIONS Contests, sweepstakes, demonstration models, video promotions, dealer displays, signs, point-of-purchase racks, and small samples are just a few of the types of non-price promotions. You can use non-price promotions in three ways: with your sales force, with your distribution channel, and with your customers. SalesForce […]

KEY STEPS TO OBTAINING A BANK LOAN Before The Loan Decision Choosing a bank and, more specifically, a banker is one of the more important decisions a new or young business will make. A good lender relationship can sometimes mean the difference between the life and death of business during […]

HOW TO MANAGE YOUR COLLEAGUES One of the most difficult things to get right is managing interruptions from colleagues. Either you become too available to each other, in which case you lose control of your time, or you are too distant and fail to take advantage of each other’s abilities. […]

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