WHEN A VENTURE NEEDS TO GROW OR NOT TO GROW Some entrepreneurs make the conscious choice to control growth even In the face of extraordinary market demand. This is not to say that growth is slowed to single digits. Instead, the entrepreneur may choose to maintain a stable growth rate […]
HOW TO FUND A RAPIDLY GROWING VENTURE (3) Capital Structure It may seem that an entrepreneur is totally at the mercy of the venture capitalist. That, unfortunately, is true if the entrepreneur enters the negotiation from a weak position, desperately needing the money to keep the business alive. A better […]
HOW TO FUND A RAPIDLY GROWING VENTURE (2) The Sequence of Events in Securing Venture Capital To determine whether venture capital is the right type of funding or for a growing venture, the entrepreneur must understand the goals and motivation of venture capitalists, for these dictate the potential success or […]
HOW TO FUND A RAPIDLY GROWING VENTURE (1) Make no mistake about it, raising growth capital is a time consuming and costly process. For this reason, many entrepreneurs choose to grow slowly instead, depending exclusively on internal cash flows to fund growth. They have a basic fear of debt and […]
HOW PROMOTIONS HELP TO INTRODUCE NEW PRODUCTS A researcher did a study that concluded that TV advertising is not effective in getting people to switch brands. He claimed that TV ads just reassure people about the products they are already buying. While that is certainly a pessimistic view of TV […]
NOTICEABLE EVENTS THREE THINGS THAT EVENTS CAN DO FOR YOU: Build Credibility Customers are always a little sceptical of any company. They wonder if it really knows what it is doing and if it can be trusted. When a company runs an event with cooperation from other companies, community […]
HOW PROMOTIONS CAN MOTIVATE CUSTOMERS TO BUY Promotions will motivate customers to buy, often without a negative impact on your profit margins. In addition, if used properly, promotions can reinforce the messages of your marketing program. There are four basic types of promotions: Noticeable events such as demonstration, shows, or […]
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART 2) Radio And TV Ads People typically need to see or hear a radio or TV ad anywhere from three to ten times before they actually take action. You have to be prepared to air commercials repeatedly in order to […]
HOW TO MOTIVATE CUSTOMERS THROUGH PRINT, RADIO, AND TV (PART1) General Principles For Motivating Customers If you are going to motivate people, you have to know how to put information in a form that will attract readers, listeners, or viewers. The four key elements of motivating customers are: Get customers’ […]
HOW TO CREATE AN IDENTITY FOR YOUR BUSINESS When you have taken the time to create a winning market position, be sure to take the time to develop a clear, memorable identity that explains why you are and why people should buy from you. All your efforts to generate influence […]
