INDUSTRY AND MARKET ISSUES (PART 2) ECONOMICS Profits after Tax High and durable gross margins usually translate into strong and durable after-tax profits. Attractive opportunities have potential for durable profits of at least 10 percent to 15 percent and often 20 percent or more. Those generating after-tax of less than […]
INDUSTRY AND MARKET ISSUES (PART 1) MARKET Higher potential businesses can identify a market niche for a product or service that meets an important customer need and provides high value-added or value –created benefits to customers. Customers are reachable and receptive to the product or service, with no brand or […]
Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through their professional career. But most eventually realize they are locked in a separate […]
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 2) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
HOW TO PUT EFFECTIVE PROGRAMS IN PLACE TO QUALIFY PROSPECTIVE CUSTOMERS (PART 1) Most marketing managers are convinced that they can understand their market without doing research, and that they know what prospective customers are thinking about their products without asking them. Some of them have maintained this delusion through […]
RECOMMENDED ELEMENTS OF PARTNERSHIP AGREEMENT Partnership agreements are written documents that explicitly detail the relationship between the business partners, as well as their individual obligations and contributions to the partnership. Since partnership agreements should cover all possible business situations that could arise during the life of the partnership, the documents […]
POLICIES AND STRATEGIES TO CURB SUBSTANCE ABUSE IN THE WORKPLACE Substance abuse in the workplace is a subject of concern for many business owners, to one degree or another. Often times the issue is a sensitive one to confront, but business owners and researchers alike agree that if left unchecked, […]
NEW APPROACHES TO STRATEGY DEVELOPMENT In the past, the formulation of strategy – at least in large corporations – was the domain of upper-level management. The traditional approach involved top managers coming up with a strategic direction for the company, setting it forth in an annual written strategic plan, and […]
HOW RETURN POLICIES WORK Return policies are the rules retail merchants establish to manage the process by which customers return or exchange unwanted or defective merchandise that they have purchased previously. Return policies are an extension of the customer service retailers provide, and thus are often fairly liberal. Retail stores […]
TAKING ON AN EXISTING TEAM Taking on an established team is a testing experience. While you share the learning process with a team in a start-up situation, a take-over demands immediate evidence of your ability to take charge and recognize team strengths. Becoming Team Leader When a leader joins an […]
