HOW TO DEVELOP A MARKETING PLAN (1) For any company, an effective marketing strategy begins with a marketing plan. The marketing plan for an entrepreneurial company is a living guide on how the company plans to build customer relationships over its life in order to fulfil the mission statement in […]
Marketing
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 3) Just-in-Time Marketing Customer wants are often tied to major events or rites of passage, such as birthdays, marriage, purchase of a home, pregnancy, and relocation. Keeping track of dates that are important to customers gives the company an opportunity to contact […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 2) How to Identify and Reward the Best Customers It is not uncommon for a company to find that as few as 24 per cent of its customers account for 95 per cent of its revenues. The 24 per cent are the […]
BENEFITS OF CREATING RELATIONSHIP MARKETING WITH CUSTOMERS (PART 1) The essence of relationship or one-to-one marketing is building trust, satisfying customers, producing shared customer and company goals, communicating with customers, and making customers part of the team. Relationship marketing is also about providing a bundle of benefits that the customer […]
Interested in growing your business? There are a variety of ways to do so; but how do you know which strategy is right for your venture? A market product grid helps companies plot out their growth strategy and visualize the risks associated with expansion. It can help key leaders make […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
For small to medium-size company, these tactics are more than just low-cost; they are also very effective. They will provide you with a steady flow of incoming business year after year. They include personal contacts (or networking), face-to-face contacts, classes, free speeches, publicity, circulars, signs, and small ads. These tactics […]
